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Selling at Auction

Looking to achieve the best sale price for your property?

Why Choose the Auction Method for Ohope Real Estate?

When it comes to selling property in Ohope and achieving a top-tier result, the auction method is often the most powerful tool. At Ray White Ohope, we recommend auctions across the vibrant Ohope property market—from coastal West End homes to lifestyle properties in Maraetotara and family residences in Wainui.

The auction process is a highly focused, short-term campaign designed to leverage market demand, maximise your sale price, and minimise the time your property spends on the market.

Key Advantages of Selling by Auction

If you are committed to selling, the auction method provides an unparalleled structure that benefits your sale.

1. Achieve a Premium Price

  • No Price Ceiling: The absence of a listed price ensures that your property won’t be rejected by potential buyers based on a perceived high price. This encourages buyers to inspect the property first.
  • Competitive Bidding: Bringing motivated buyers to one place at one time creates intense, competitive bidding. This dynamic process removes price barriers, allowing the market demand to push the sale price to its highest possible level.
  • Maximum Exposure: An auction campaign is preceded by a high-impact, concentrated marketing push that ensures maximum exposure to the largest pool of potential purchasers.

2. Control and Certainty

  • Set Time Frame: The auction provides a specific, non-negotiable date for the sale, creating a sense of urgency that encourages potential buyers to act quickly. This gives you, the vendor, a clear timeline to work with.
  • Vendor Control: You maintain control by setting the reserve price. The auctioneer is not permitted to sell your Ohope real estate for a dollar less than this figure, ensuring you are protected.
  • Unconditional Sale: Assuming the reserve price is reached, the sale is finalised unconditional under the hammer. This is the gold standard for property sales, offering absolute certainty and minimal risk of post-sale complications.

3. Professional Expertise

  • Expert Negotiation: Our auctioneers are highly trained professional negotiators. They skillfully manage the bidding process to extract the absolute maximum from the market on the day.
  • Brand Authority: When you choose Ray White, you are backed by a brand with over 115 years of proven real estate experience, lending significant Authority and Trust to your campaign.

Is the Auction Method Right for Your Property?

The auction method is recommended in several scenarios across the Ohope property market:

  • Where the aim is to achieve a premium price.
  • When it is important to have a set time frame and minimise days on the market.
  • Where the client is comfortable using market demand to help determine the value.
  • For any property in any market where the client is committed to sell.

To discuss how a tailored auction campaign can achieve a superior result for selling property in Maraetotara, Wainui, or any of our key suburbs, talk to our experienced sales team or our Auctioneer today.


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