Marketing Your Property

Powerful Marketing Tools to Achieve a Premium Price

Marketing Excellence: Capturing the Ohope Property Market

When you are selling property in Ohope or the neighbouring coastal and lifestyle areas of Maraetotara, Wainui, and West End, a powerful marketing strategy is the key to achieving a premium price. At Ray White Ohope, we leverage the critical ‘fresh listing’ window and cutting-edge digital technology to maximise the value of your Ohope real estate.

The Critical ‘Fresh Listing’ Window

The first few weeks your home is on the market are the most important. We never waste this golden opportunity.

Buyer Psychology: Buyers actively seek out ‘fresh’ listings. In the digital age, the entire group of ‘in-the-market’ buyers will become aware of your new listing within hours or days. This creates a wave of interest that peaks in the first one to two weeks.
Avoiding Stigma: Our statistics show that once a buyer dismisses a property, they rarely reconsider it. This is why launching correctly is vital. Marketing your home without a price (like an auction) or pricing it perfectly from day one avoids the risk of ‘stalling’ and psychological depreciation in the buyer’s mind—factors that lead to a lengthy time on the market and ultimately, underselling your home.

We combine Expertise and market data to ensure your property launches with maximum impact, capturing the attention of potential buyers for homes for sale in Ohope and beyond.

Maximum Digital Reach: Reaching the Modern Buyer

Today’s buyers start their property search online. Our comprehensive digital strategy ensures your home reaches a vast local, national, and international audience, showcasing our digital Authority.

Core Web Platforms Included:

Your property listing will be promoted across the most influential real estate portals and our extensive network:

Ray White Network Sites: raywhite.co.nz, rwohope.co.nz, rwwhakatane.co.nz
Major NZ Portals: TradeMe.co.nz, Realestate.co.nz, Oneroof.co.nz, Homes.co.nz
News and Video: Stuff.co.nz and integrated VideoPunch for dynamic visual content.
International Reach: Juwai.com (for China-based buyers) and Hougarden.com (for Chinese-speaking NZ-based buyers).

Strategic Digital Options:

To attract quality buyers who may be looking at selling property in Wainui to move closer to the coast, we offer advanced products:

Search Engine, Website, and Social Media optimisation (SEO/SEM)
Real Estate Website Upgrades for enhanced features
3D walk-throughs for an immersive remote viewing experience
Targeted media stories for prestige properties

Talk to your Ray White agent about our current digital packages designed to attract high-quality buyers to your home.

Core Marketing Products: High-Impact Visuals

Digital presence is paired with powerful physical marketing tools to capture local interest in Ohope and West End.

Premium Signboards: A signboard that stands out is imperative. Our specially designed picture boards showcase your property 24 hours a day, 7 days a week, acting as a constant billboard in the local community.
Stockboards: Generic boards strategically placed in high-traffic areas quickly capture the local buyer’s attention in an instant.
Professional Brochures: Available at open homes and in our office, our high-quality colour brochures offer a detailed overview of your property for buyers to take away and share.
Prime Window Display: Our fully-lit window display in a prime location captures significant foot traffic, demonstrating that this fundamental marketing avenue still generates significant buyer enquiries.

Perfect Presentation: Before Going to Market

Trust and Experience are built by delivering a polished, professional first impression. We invest in the best presentation tools to maximise your home’s perceived value.

Service	Why It Matters for Your Sale
Premium Photography	Expert property photographers ensure a broad selection of quality digital photos. Great photography instantly improves the warmth, space, and overall perception of your home, setting the stage for a strong opening.
Professional Copywriting	Expertly written copy and a local press release highlight your property’s most saleable features and add a professional edge, instantly capturing the market’s attention.
Graphic Design	Exceptional design by our in-house experts ensures all marketing materials look cohesive, polished, and professional across your entire campaign.
Professional Floorplan	A computer-generated floorplan helps buyers accurately recall your property’s layout after an inspection. Properties with a floorplan often receive up to 30% more enquiries.
Furniture Hire & Stylists	Presentation is critical for achieving the best price. We can connect you with stylists and furniture hire companies to achieve the right look that appeals to the broadest range of buyers.

Want to know more about how our end-to-end marketing strategy will deliver a premium result for your Maraetotara or Ohope property? Contact our sales team for more details and a digital, interactive booklet detailing our full offering to you.